Making Foreign News FUN
Problem: People don't read foreign news. But they LOVE watching "The Amazing Race." Why? Because the show makes foreign countries seem exotic and COOL.
Like, in episode 3 last season, I was BLOWN away when Lorena & Jason milked a CAMEL in Burkina Faso. I had no idea camels contained milk ... I thought their humps stored WATER. Also, I'd never HEARD of Burkina Faso. Why aren't we writing about this stuff??
We need to rebrand foreign news. Make it FUN. Have our reporters RIDE high-wire bicycles across a windy ravine in Burma, or trim the hooves of WILD horses in Ecuador.
Let's shut down our OBSCURE bureaus (Bogota, Jakarta, Nairobi ... Does anyone really CARE?) and embed a reporter in "The Amazing Race." That way we can write about "real" foreign news as part of a blog about THE SHOW. Give readers what they "need" by giving them what they WANT, like how you sneak medicine to a dog by hiding his pills inside a chunk of hamburger.